Social Media Image Sizes for 2026

The short version: most feeds work in a 1080 px wide frame, vertical formats (stories, reels, TikTok, status) are 1080×1920, and link previews are 1200×630. What changes between platforms is the aspect ratio and how much of the edges gets hidden behind buttons, profile photos or rounded masks.

These sizes match the presets in the Social Media Image Resizer. They were reviewed in October 2026. Platforms change their layouts without much notice, so if an upload looks cropped in a way this page doesn’t explain, check the platform’s own help pages.

How to use these sizes

1. Pick the row for your platform and placement below.
2. Open the resizer for that platform and choose the matching preset.
3. Add your images and select Process. Most presets crop to fill the frame from the center, so frame your subject in the middle.
4. Download each file or use Download all to get a ZIP.

Uploading at exactly these pixel sizes means the platform does less rescaling of its own, which usually gives sharper results and fewer surprise crops.

Instagram

Placement	Size (px)	Aspect ratio	Notes
Square post	1080×1080	1:1	Safe default for any feed post.
Portrait post	1080×1350	4:5	Takes the most vertical space in the feed.
Portrait post (tall)	1080×1440	3:4	Matches the taller profile grid tiles.
Landscape post	1080×566	1.91:1	Appears small in the feed; use sparingly.
Story / Reel cover	1080×1920	9:16	Keep text out of the top and bottom ~250 px.
Profile photo	320×320	1:1	Shown as a circle, so corners are cut off.

The profile grid shows a cropped preview of each post, so even a 4:5 post may lose some of its top and bottom on your profile page. Keep the main subject centered. The Instagram resizer has all six presets.

YouTube

Placement	Size (px)	Aspect ratio	Notes
Video thumbnail	1280×720	16:9	The timestamp covers the bottom-right corner.
Channel banner	2560×1440	16:9	Only a central strip shows on every device.
Profile picture	800×800	1:1	Displayed as a circle.

The channel banner is the trickiest image on this page. TVs show the full 2560×1440, but desktop and mobile show only a wide strip through the middle, roughly 1546×423 px. Put logos and text in that center strip and treat the rest as background. For thumbnails, avoid placing text in the bottom-right corner, where the video length is overlaid. The YouTube thumbnail resizer includes all three sizes.

WhatsApp

Placement	Size (px)	Aspect ratio	Notes
Profile photo	500×500	1:1	Shown as a circle.
Status	1080×1920	9:16	Fits the whole image inside the frame.
Chat image	1600 on the long edge	Original	Keeps the original shape.

WhatsApp compresses images sent in chats. Resizing to 1600 px on the long edge before sending gives the app less to shrink, so you have more control over how the result looks. The status preset fits the image inside the frame instead of cropping it, which suits screenshots and photos that aren’t vertical. Both are in the WhatsApp resizer.

Link previews (Open Graph and cards)

Placement	Size (px)	Aspect ratio	Notes
Open Graph image	1200×630	1.91:1	Used by Facebook, LinkedIn, Slack and many chat apps.
X / Twitter large card	1200×628	1.91:1	Practically the same frame as Open Graph.
Square preview	1200×1200	1:1	For apps that show a square thumbnail.

The link preview is the image set in the og:image meta tag of a web page. Some apps crop it to a square or a smaller rectangle, so keep the headline and logo inside the central area and leave some margin on all sides. Text smaller than about 40 px tall in a 1200×630 image is hard to read in a phone feed. The Open Graph resizer has these three presets.

Facebook

Placement	Size (px)	Aspect ratio	Notes
Feed post	1080×1080	1:1	Square works in every feed layout.
Page cover	851×315	about 2.7:1	Mobile shows less of the sides.
Story	1080×1920	9:16	Keep the top and bottom clear of text.

The page cover is cropped differently on phones and desktops: mobile shows a narrower, taller area, cutting off the left and right edges. Keep important content in the middle two-thirds of the width.

X (Twitter)

Placement	Size (px)	Aspect ratio	Notes
In-feed image	1200×675	16:9	Shown uncropped for a single image.
Header	1500×500	3:1	The profile photo overlaps the lower left.

Multiple images in one post are shown in a grid, and each one is cropped. If a detail matters, post that image on its own.

LinkedIn

Placement	Size (px)	Aspect ratio	Notes
Shared image	1200×627	1.91:1	Same frame as a link preview.
Profile banner	1584×396	4:1	The profile photo covers part of the left side.

Pinterest and TikTok

Placement	Size (px)	Aspect ratio	Notes
Pinterest pin	1000×1500	2:3	The standard pin shape.
TikTok cover	1080×1920	9:16	Buttons cover the right edge and captions cover the bottom.

On TikTok, the like, comment and share buttons sit along the right side and the caption sits at the bottom. Keep faces and text in the upper center.

Safe zones and crop behavior

Most of the problems people have with social images come from three things:

• Circular masks. Profile photos on Instagram, YouTube and WhatsApp are shown as circles. Anything in the corners of the square disappears. Leave about 15% of margin around a face or logo.
• Overlaid interface. Stories, reels, status updates and TikTok put the profile name at the top and reply boxes or captions at the bottom. Treat roughly the top and bottom 13% of a 1080×1920 frame as decoration only.
• Different crops per device. Banners and covers (YouTube, Facebook, X, LinkedIn) are cropped differently on desktop, mobile and TV. Center the important content and let the edges be background.

When an image has a different shape than the target, Pixellin’s presets crop to fill from the center for most placements. The WhatsApp status and chat presets fit the whole image instead. If the center crop cuts off your subject, crop the image to the target ratio first so you choose the framing yourself, then resize.

Which file format to upload

Use JPG for photos and PNG for graphics with text, flat colors or sharp edges. Platforms re-compress uploads, and a crisp PNG of a text graphic usually survives that better than a JPG that has already been compressed hard. Keep files in the sRGB color space. Pixellin converts resized images to sRGB automatically, so colors look the same after upload.